Lodgify.

Lodgify is the fastest route to a direct-booking site that actually takes bookings: templates, a booking engine with payments, a channel manager that syncs Airbnb and Vrbo, and enough PMS to run a small portfolio. Our own cabins, LumiLodges, run on it, which is why the links on this page are plain links and the opinion is a real one. Entry pricing is published from about $16 a month billed annually, with the Professional tier around $42; check whether a booking fee applies to the tier you pick, as that has changed more than once.

It is not an enterprise PMS and does not try to be. For a host or a small company whose goal is more direct bookings and fewer commissions, it is the right size, and it is the site your reels should send people to.